The COSMIC SPACE
Concepts → Campaigns → Execution
ART DIRECTOR & PHOTOGRAPHER
The COSMIC SPACE
Concepts → Campaigns → Execution
ART DIRECTOR & PHOTOGRAPHER
ART DIRECTOR & PHOTPGRAPHER
Creative Platform | Brand Development | Art Direction
A self-initiated media platform blending culture, fashion, and storytelling through editorial and campaign wor
Campaign Concept | Art Direction | Visual Execution
A campaign built around strong visuals to place the product within culture and everyday lifestyle.
UX/UI Design | E-Commerce Experience | Visual Design
A clean and modern wellness-focused e-commerce experience designed to simplify product discovery, build trust, and create a seamless shopping journey through intuitive UX and elevated visual storytelling.
Campaign Concept | Art Direction | Visual Storytelling
A fragrance campaign focused on mood, product presence, and a refined, luxury-driven aesthetic.
Motion Direction | Art Direction | Campaign Development
A campaign video created to push CD Magazine’s identity through narrative and visual storytelling.
Creative Technology | Concept Development | Experimentation
Using AI to support my creative process from initial ideas to building out visual concepts.
ABOUT?
I’m Edmond, an Art Director and Photographer.
My work is rooted in movement, music, and storytelling. I started with dance, which shaped how I think about rhythm, emotion, and visual expression. That foundation naturally grew into developing concepts and bringing them to life through photography, design, and campaigns.
I’m focused on creating work that feels intentional and connected to culture. Whether it’s an editorial, a campaign, or a creative platform like CD Magazine, I take ideas from concept through to execution.
My name is Edmond. I’m a Creative Director and Photographer.
I didn’t really come from a traditional creative background. I studied mechanical engineering and got my Bachelor of Science, but during that time I started to realize who I am creatively.
I got into writing, styling, and photography because I just genuinely like bringing ideas to life. I took it upon myself to train myself and keep creating more, because I felt like I had to prove it to myself first.
I started CD Magazine. It’s a creative editorial platform focused on sharing the journeys of Canadian creators so they can actually speak on their story. The idea behind it is “Live Beyond the Label,” because I don’t think anyone should be boxed into one thing. For me, just because I studied mechanical engineering doesn’t mean I can’t push myself to become a creative director.
I started it alone and then slowly built a team. I direct shoots, come up with concepts, and handle the creative direction from start to finish. I also do the photography.
I’ve taken photography classes and creative direction courses to get better, and I’ve done freelance work where I’ve taken ideas from nothing to full execution.
I’m still learning, still growing, and just trying to get better at what I do.
Brand Strategy & Identity
Creative Direction
What I Do
Video Production
Social Media Strategy
Campaign Development
AI Creative Development
Photography
Creative Direction
Art Direction
Brand Strategy & Identity
Social Media Strategy
Campaign Development
Photography & Video Production
AI Creative Development