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PORTFOLIO

PRODUCT CAMPAIGN

Coca-Cola AI Campaign
Campaign Concept | Art Direction | Videography

The Idea

Taste the feeling.
Friends out, dressed up, celebrating.
It is not loud or chaotic.
It feels controlled, warm, and effortless.
The focus is on the moment.
Coca-Cola just exists within it.

Overview

A concept campaign for Coca-Cola built around “Taste the Feeling,” focused on capturing a refined, social moment between friends.
The visuals center around a group dressed in suits and dresses, gathered around a car during golden hour. The setting feels warm, relaxed, and slightly elevated, balancing everyday connection with a more styled, fashion-driven look.
The campaign explores how Coca-Cola fits into moments of celebration and presence. Not as the focus, but as something naturally integrated into the experience.
This project was developed using AI as part of my workflow to explore and define visual direction before moving into final execution.

Execution

I used AI to build out the visual direction and explore how the scene should feel before anything else.
The goal was to create something that feels elevated but still natural.
Attention was placed on:

  • Styling
    Suits and dresses to create a more refined and intentional look
    Red used through wardrobe and product to tie back to the brand

  • Lighting
    Golden hour lighting to create warmth and softness
    Natural highlights on skin and product to keep it clean

  • Product Placement
    Coca-Cola held naturally within the scene
    Integrated into conversation and interaction
    Close frames used to reinforce branding without breaking the moment

AI allowed me to test all of these elements quickly and refine the direction before finalizing the visuals.

Outcome

The campaign presents a clean and elevated version of “Taste the Feeling.”
It shows Coca-Cola as part of a social moment that feels intentional, warm, and connected.
The visuals balance lifestyle and fashion while keeping the product naturally integrated.
This project reflects how I use AI within my process to build direction, test ideas, and create more defined concepts before execution.

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