PRODUCT CAMPAIGN
Bloom Nutrition UX/UI
UX/UI Design | Product Design | Figma
The Idea
Bloom is about routine and feeling good daily.
The experience should feel the same.
Simple. Clear. Easy to move through.
No confusion, no clutter.
Everything should guide the user naturally.
Overview
A UX/UI design project for Bloom Nutrition focused on creating a clean, easy-to-use digital experience that reflects the brand’s focus on wellness, routine, and everyday use.
The goal was to design a platform where users can easily explore products, understand benefits, and build a consistent routine without friction.
The interface balances clarity and softness, using a structure that feels simple while still visually aligned with the brand.
This project was designed and developed in Figma.
My Role
I designed the experience end-to-end in Figma, focusing on both usability and visual direction.
I was responsible for:
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Defining the overall structure and user flow
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Designing wireframes and final UI screens
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Creating the visual system including typography, color, and layout
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Building reusable components for consistency
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Designing product pages and how information is presented
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Ensuring the experience feels simple, clear, and easy to navigate
Execution
I designed the full experience in Figma, focusing on both structure and visual feel.
Attention was placed on:
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Layout and Structure
Clear hierarchy so users can quickly understand products
Sections broken down into simple, digestible blocks -
User Flow
Easy navigation from homepage to product to checkout
Reduced steps to keep the experience smooth -
Visual Design
Soft colors and clean typography to match the wellness space
Consistent spacing and alignment across all screens -
Product Experience
Clear product breakdowns
Simple explanation of benefits and usage
Focus on helping users make quick decisions -
Consistency
Reusable components built in Figma
Buttons, cards, and layouts kept consistent across the design
Outcome
The final design creates a smooth and approachable user experience that aligns with Bloom’s identity.
It makes it easy for users to explore products, understand them, and build a routine without feeling overwhelmed.
This project shows my ability to design digital experiences that balance usability, structure, and visual direction.
