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PORTFOLIO

PRODUCT CAMPAIGN

Topicals Eye Mask Campaign
Campaign Concept | Art Direction | Photography

The Idea
 
The campaign places the product within a wedding setting.
Instead of presenting the eye masks in a typical skincare context, the focus was to show them as part of preparation, presence, and confidence. A wedding is a high-pressure, emotional moment where how you feel and how you show up matter.
 
The goal was to position Topicals as something you carry with you into real life moments, not something separate from them.

Overview

A campaign for Topicals Faded Brightening Under Eye Masks, designed to show the product as part of everyday life, not just a skincare routine.
The masks are built to reduce dark circles, puffiness, and fine lines in 15 minutes, making them easy to use in moments that matter.

My Role

I developed the concept and led the visual direction of the campaign.
I was responsible for:

  • Campaign concept and narrative

  • Art direction and visual tone

  • Styling and scene composition

  • Photography and execution

  • Product placement and storytelling

Execution

I brought the concept to life by staging the product within a wedding preparation environment.
The focus was on creating visuals that feel natural but still intentional, allowing the product to sit comfortably within the scene while still standing out.
Attention was placed on:

  • clean compositions

  • soft, refined lighting

  • moments that feel real and relatable

  • balancing product focus with environment

Outcome

The campaign positions Topicals as more than a skincare product by placing it within a real-life, high-value moment.
By using a wedding setting, the visuals connect the product to preparation, confidence, and presence, showing how it fits naturally into moments where people care about how they look and feel.
It shifts the perception of the eye masks from a functional skincare item to something that supports lifestyle and experience.
This project demonstrates my ability to take a product, build a concept around it, and translate it into visuals that feel intentional, relevant, and connected to culture.

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